Category Archives: YouTube

Most commenters on YouTube are males between 13 and 27 years

Recently, we've been asked a lot about commenters on YouTube - it seems there is a large interest in finding out more about the engaged audience in videos. Our gut feeling was always that the majority of commenters were between 15 and 25. It is actually quite amazing how many immature and little useful comments [...]

YouTube improves accessibility support

Google announced today two new features for YouTube: automated captioning and automated time-aligning of transcripts (called automated timing). The video provides the best introduction: Basically, you can now have your typist create a transcript of your video and then directly upload that to YouTube, which will use speech recognition to time-align the transcript and turn [...]

Warner Music will put its full catalog back on YouTube

This is great news for the online video community: WMG (Warner Music) is back on YouTube! This week, WMG and YouTube struck a deal that will give WMG a large chunk of the revenue created around their videos - which was the issue when they broke the deal in December 2008. The partnership covers the [...]

YouTube and your media plan

YouTube have just published some new market research data on the Australian YouTube market. Admittedly, it's not independent research, but you can get some pretty interesting new statistics about online video in Australia from it. The complete stats are listed in the YouTube blog post about the YouTube Generation. One important outcome is that people [...]

More Kate Lundy videos

Senator Kate Lundy has posted two more vodcasts:

YouTube releases in-video links

In March, YouTube announced that they are experimenting with a new "Call to Action" feature. The feature allows YouTube publishers to put hyperlinks that link directly to their campaign site into InSight video overlays. In March, this feature was only available to non-profit partners. YouTube wrote about one particular instance of a non-profit partner who [...]

The brand impact of social video

This blog entry was written for iMedia Asia. If you are not publishing videos in social networks online, you are missing an opportunity to extend the impact of your brand online. The situation with video is comparable to the beginning of the Web. Then, only the big brands were quick to embrace the new medium [...]

Subtitles have huge impact on video SEO and viewership

Subtitles and Captions are key to making video content accessible to deaf and hard-of-hearing people. This in and of itself should be enough motivation to create subtitles for your videos. But if you need more reasons, read on. In my long years of working with video I have been encouraging everybody who publishes video to [...]

Monetizing Social Video Success

ITV, the Network that puts on "Britain's Got Talent", seems to have a knack for uncovering great singing talent. In 2007 it was Paul Potts and Connie Talbot. This year it is Susan Boyle. On the list of top viewed YouTube videos of all time, Boyle's top video is on position 22, Potts at 28, [...]

Guest post at Mumbrella

You may have been wondering that we haven't written about the Susan Boyle success on this blog yet. However, we wanted to gain a few weeks of data on this particular social video story and turn it into something special. Well, it has turned into something special in a different way: Tim Burrowes who writes [...]