Tag Archives: advertising

Warner Music will put its full catalog back on YouTube

October 1, 2009 - 10:24 am

This is great news for the online video community: WMG (Warner Music) is back on YouTube! This week, WMG and YouTube struck a deal that will give WMG a large chunk of the revenue created around their videos - which was the issue when they broke the deal in December 2008. The partnership covers the [...]

By silvia | Posted in Industry News , YouTube , viral | Also tagged , , , , | Comments (0)

YouTube and your media plan

September 16, 2009 - 12:28 pm

YouTube have just published some new market research data on the Australian YouTube market. Admittedly, it's not independent research, but you can get some pretty interesting new statistics about online video in Australia from it. The complete stats are listed in the YouTube blog post about the YouTube Generation. One important outcome is that people [...]

By silvia | Posted in Campaign , Industry News , YouTube | Also tagged , , | Comments (0)

YouTube professional content - not available in Australia

April 18, 2009 - 7:33 pm

YouTube announced yesterday that they are now a new destination for television shows and an improved destination for movies. This obviously has two aims: to fight the dominance of Hulu in the space of professional content, and to create more valuable advertising space. The first will draw more eyeballs to YouTube, the second will make [...]

By silvia | Posted in Campaign , Industry News , Opinion , YouTube | Also tagged , , | Comments (1)

Backing up free YouTube marketing campaigns with ads

April 13, 2009 - 10:03 pm

Here in Australia, many agencies are starting to include viral video elements in their online marketing campaigns. The biggest question they all face is: how will we make it go viral? YouTube is a large international site. Uploaded videos don't easily rise above the general noise of the site. If you are prepared to spend [...]

By silvia | Posted in Campaign , Tips , YouTube | Also tagged , | Comments (0)

Video Advertisement Standardisation

May 7, 2008 - 1:04 pm

Videos on the Internet are growing up - nothing says this more than this week's release of in-stream video advertising standards by the Internactive Advertising Bureau. This also is a great day for video metrics companies because it means there will be compatible forms of video ads across sites which can be measured in a [...]

By silvia | Posted in Standards | Also tagged , , | Comments (0)