You may have been wondering that we haven't written about the Susan Boyle success on this blog yet. However, we wanted to gain a few weeks of data on this particular social video story and turn it into something special.
Well, it has turned into something special in a different way: Tim Burrowes who writes the " mUmBRELLA " blog about the Australian media and marketing industry allowed us to publish it as a Guest Post there.
Check out the article on the Susan Boyle phenomenon at Mumbrella. It is called "What Paul Potts and Susan Boyle teach us about the changing face of social media" and compares the world from 2 years ago with Paul Potts' success on "Britain's Got Talent" to the current Susan Boyle success and what has changed since then. There are some nice stats there.
Because of it's beauty, let me add here the almost perfect statistics of the Susan Boyle top performing video on YouTube:
Statistics Susan Boyle video
Many thanks go to Tim and also Ian Lyons from Amnesia Razorfish who introduced me to Tim.