In March, YouTube announced that they are experimenting with a new "Call to Action" feature. The feature allows YouTube publishers to put hyperlinks that link directly to their campaign site into InSight video overlays.
In March, this feature was only available to non-profit partners. YouTube wrote about one particular instance of a non-profit partner who raised more than $10,000 in one day after including the hyperlink on their video and after YouTube featured it on their front page.
Now the Call to Action is available to all YouTube advertisers in the US . Unfortunately, we cannot access it yet in Australia.