According to AccuStream iMedia Research, there was a 24.3% increase in professionally produced content on the web in 2008, mostly caused by broadcast companies joining the online publishing revolution. David Hallerman from eMarketer reckons that "the sharp escalation of professional video content on the Web--mainly from TV networks--is creating a viable base for brand marketers". [...]
February 17, 2009 - 9:04 am
For those of you who are keen to discuss more about Video Metrics, we created a LinkedIn Group on "Video Metrics". It will only turn into a useful place if people start signing up and we get a community started that can have meaningful discussions. I saw Michael Downs from TubeMogul join, so we have [...]
February 4, 2009 - 3:27 am
On the 21st December 2008, Warner Music Group pulled the plug on their deal with YouTube. YouTube's blog article described it as not having been able to "reach acceptable business terms" (read it here, if you are outside the US and your YouTube site is redirecting you to a non-existant local blog page). It seems [...]
August 19, 2008 - 1:26 am
Lisa Barone from Bruce Clay Inc yesterday reported on the video search engine talks at the liveblogging conference. It is particularly interesting because it summarises very nicely the latest knowledge in Video Search Engine Optimisation - a very new and still evolving industry. The first talk focused on YouTube. "Lesson: People don't watch a video. [...]
August 13, 2008 - 11:23 pm
Google announced today that video units are now available in Australia. Video units are a way to monetise video published on YouTube. It's essentially AdSense for video. You select video content from YouTube or Video Google that you want to publish to your Website, customise the player for this display, and embed it into your [...]
August 3, 2008 - 11:25 am
At Vquence we have been watching the social video space for some time and have been interested to see a specialisation starting. YouTube continues to be the largest social video site online, but other sites such as Blip.TV and Vimeo continue to be around and attract their own audiences. Vimeo has just recently announced that [...]
If you have 10min and would like to hear more about how a video becomes viral, watch the first 10 min of Michael Wesch's presentation to the Library of Congress. He goes on for another 45min to explain what kind of videos you can find on YouTube and what impact that has on society and [...]
On 11th June, the International Advertising Bureau (IAB) have published another milestone standard for online video. This time it is about measuring in-stream video ads. The document focuses around the four most commonly used in-stream advertising formats: Linear Video Ad With or Without Companion Ad Linear Video Interactive Ad Non-linear Overlay Ad Non-linear Non-Overlay Ad [...]