Tag Archives: eMarketer

Ad opportunities in online video on the rise

According to AccuStream iMedia Research, there was a 24.3% increase in professionally produced content on the web in 2008, mostly caused by broadcast companies joining the online publishing revolution. David Hallerman from eMarketer reckons that "the sharp escalation of professional video content on the Web--mainly from TV networks--is creating a viable base for brand marketers". [...]