Tag Archives: IAB

Ad opportunities in online video on the rise

March 2, 2009 - 2:25 pm

According to AccuStream iMedia Research, there was a 24.3% increase in professionally produced content on the web in 2008, mostly caused by broadcast companies joining the online publishing revolution. David Hallerman from eMarketer reckons that "the sharp escalation of professional video content on the Web--mainly from TV networks--is creating a viable base for brand marketers". [...]

By silvia | Posted in Industry News , Standards , Tips | Also tagged , , | Comments (0)

Standards for measuring video ads

June 24, 2008 - 8:49 pm

On 11th June, the International Advertising Bureau (IAB) have published another milestone standard for online video. This time it is about measuring in-stream video ads. The document focuses around the four most commonly used in-stream advertising formats: Linear Video Ad With or Without Companion Ad Linear Video Interactive Ad Non-linear Overlay Ad Non-linear Non-Overlay Ad [...]

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Video Advertisement Standardisation

May 7, 2008 - 1:04 pm

Videos on the Internet are growing up - nothing says this more than this week's release of in-stream video advertising standards by the Internactive Advertising Bureau. This also is a great day for video metrics companies because it means there will be compatible forms of video ads across sites which can be measured in a [...]

By silvia | Posted in Standards | Also tagged , , | Comments (0)