Monthly Archives: May 2009

The brand impact of social video

May 26, 2009 - 5:53 pm

This blog entry was written for iMedia Asia. If you are not publishing videos in social networks online, you are missing an opportunity to extend the impact of your brand online. The situation with video is comparable to the beginning of the Web. Then, only the big brands were quick to embrace the new medium [...]

By silvia | Posted in Campaign , Opinion , TV Ads , Tips , YouTube | Tagged , , , , , , | Comments (0)

Subtitles have huge impact on video SEO and viewership

May 18, 2009 - 11:37 pm

Subtitles and Captions are key to making video content accessible to deaf and hard-of-hearing people. This in and of itself should be enough motivation to create subtitles for your videos. But if you need more reasons, read on. In my long years of working with video I have been encouraging everybody who publishes video to [...]

By silvia | Posted in Standards , Tips , YouTube , viral | Tagged , , , , , , | Comments (1)

Tech Growth Opportunities in 2009 and beyond

May 15, 2009 - 4:58 pm

Scott Kirsner is a journalist and an expert in predicting successful new technology trends. He is currently preparing for an event on June 25th about "What's Next in Tech: Exploring the Growth Opportunities of 2009 and Beyond.". I stumbled about it because four key areas that Vquence works in are mentioned as exciting new opportunities [...]

By silvia | Posted in Industry News , Opinion | Tagged , , , , , | Comments (0)

Monetizing Social Video Success

May 14, 2009 - 12:28 am

ITV, the Network that puts on "Britain's Got Talent", seems to have a knack for uncovering great singing talent. In 2007 it was Paul Potts and Connie Talbot. This year it is Susan Boyle. On the list of top viewed YouTube videos of all time, Boyle's top video is on position 22, Potts at 28, [...]

By silvia | Posted in Tips , YouTube , viral | Tagged , , , , , , , , | Comments (0)

Guest post at Mumbrella

May 11, 2009 - 8:37 pm

You may have been wondering that we haven't written about the Susan Boyle success on this blog yet. However, we wanted to gain a few weeks of data on this particular social video story and turn it into something special. Well, it has turned into something special in a different way: Tim Burrowes who writes [...]

By silvia | Posted in Industry News , YouTube , viral | Tagged , , , , | Comments (0)

Migrating from TV to online

May 7, 2009 - 1:27 am

On Tuesday we watched the new TV show "Talkin' 'Bout Your Generation" on Network Ten. The show was rather funny and all, some great ideas. But the biggest surprise came at the end and was very subtle: there were no credits shown at the end - no information about the names of the host, the [...]

By silvia | Posted in TV Ads | Tagged , | Comments (4)