Tag Archives: viral

Dark viral videos and Witchery

February 15, 2009 - 3:50 am

Wikipedia defines viral marketing as "marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of pathological or computer viruses." Some recent marketing campaigns have taken their "viral" aspect to its extreme and are not even mentioning a [...]

By silvia | Posted in Campaign | Also tagged , , , , , | Comments (1)

Popularity of Commercials & Top 10 video commercials for 2008

January 2, 2009 - 7:04 pm

YouTube is a great barometer for the success of commercials - even if they were originally perceived as TV commercials. YouTube's view count indicates how many people have watched the video and since YouTube's visitors are in general the same audience audience as the target audience of most TV commercials, YouTube's metrics provide a great [...]

By silvia | Posted in Campaign , YouTube | Also tagged , | Comments (0)

Monty Python leads the way

November 22, 2008 - 10:47 pm

MontyPython opened a channel on YouTube on the 13th January 2006. It may not have been run by the real guys initially, but in 2008, they decided to do something with the channel. They decided to stop fighting the crowd's uploading of key clips of their famous productions and instead provide the clips themselves, in [...]

By silvia | Posted in Campaign , YouTube | Also tagged , | Comments (0)

The theory of an anthropologist on viral video

August 3, 2008 - 9:53 am

If you have 10min and would like to hear more about how a video becomes viral, watch the first 10 min of Michael Wesch's presentation to the Library of Congress. He goes on for another 45min to explain what kind of videos you can find on YouTube and what impact that has on society and [...]

By silvia | Posted in Industry News , YouTube | Also tagged , | Comments (0)