Category Archives: Tips

How to have success with social video

December 6, 2008 - 7:19 am

Daniel Flamberg recently posted an article through iMedia which summarises the experience gained from a social video marketing campaign. Their target audience were 25-35 year-old mostly mail IT guys in SMEs, which indeed hang out on social video sites. They published a sequence 3 videos, which were a mix of live action video showing work [...]

By silvia | Also posted in Campaign | Tagged , , , | Comments (0)

Social video sites are starting to find specialised niches

August 3, 2008 - 11:25 am

At Vquence we have been watching the social video space for some time and have been interested to see a specialisation starting. YouTube continues to be the largest social video site online, but other sites such as Blip.TV and Vimeo continue to be around and attract their own audiences. Vimeo has just recently announced that [...]

By silvia | Also posted in Industry News | Tagged , , | Comments (0)

Video Statistics - Finding out something useful

June 4, 2008 - 5:48 am

There is a huge amount of activity in the online video space and it is growing by an order of magnitude every quarter. Some people believe that video viewership will be the primary driver behind the next expansion of technology, resulting from a massive pull from consumers driving the rollout of fibre, the development of [...]

By chris | Tagged , , | Comments (0)

Tracking viral video advertising campaigns

April 25, 2008 - 7:34 am

In my blog I recently wrote about what constitutes a proper viral video. A great viral video spawns many conversations in many communities. To spawn many conversations requires the video to go places, which is why so many videos that are intended to go viral are being uploaded to a multitude of social video sites. [...]

By silvia | Also posted in Campaign | Tagged , | Comments (0)