Category Archives: Opinion

ICT & Creative Industry - Public Sphere Event

October 13, 2009 - 12:07 am

A few weeks ago, Senator Kate Lundy organised her third Public Sphere Event. It was a major undertaking between three locations - Wollongong, Melbourne and Brisbane - with heavy use of modern Internet technology with synchronised live presentations and cross-site collaborative document editing. Our CEO Silvia Pfeiffer gave a presentation about "ICT Innovation is easy [...]

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The brand impact of social video

May 26, 2009 - 5:53 pm

This blog entry was written for iMedia Asia. If you are not publishing videos in social networks online, you are missing an opportunity to extend the impact of your brand online. The situation with video is comparable to the beginning of the Web. Then, only the big brands were quick to embrace the new medium [...]

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Tech Growth Opportunities in 2009 and beyond

May 15, 2009 - 4:58 pm

Scott Kirsner is a journalist and an expert in predicting successful new technology trends. He is currently preparing for an event on June 25th about "What's Next in Tech: Exploring the Growth Opportunities of 2009 and Beyond.". I stumbled about it because four key areas that Vquence works in are mentioned as exciting new opportunities [...]

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The Domino's Incident

April 19, 2009 - 9:25 pm

With social networks abound, consumer created content that is brand-damaging can spread at an amazing pace and make it onto mainstream media to cause additional damage. This week, Domino's was hit with such a brand disaster. Two employees at a Domino's in the U.S. had nothing better to do during their work time than to [...]

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YouTube professional content - not available in Australia

April 18, 2009 - 7:33 pm

YouTube announced yesterday that they are now a new destination for television shows and an improved destination for movies. This obviously has two aims: to fight the dominance of Hulu in the space of professional content, and to create more valuable advertising space. The first will draw more eyeballs to YouTube, the second will make [...]

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Against the call for regulation on bloggers and dark viral campaigns

March 12, 2009 - 1:02 pm

I spent the last two days at ad:tech Sydney and have come back highly inspired. There are a few blog posts in the pipeline - here is the first. On Tuesday I attended a panel on "Effects Of Transparency: Cash For Comment And The Dark Marketing Debate" by David Lee and Julian Cole. They presented [...]

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