Promoted videos are videos that take part in the AdWords scheme. Just as you build a little ad to make your Website bubble to the top in Google searches, you can now place your video such that it bubbles to the top in YouTube - a wonderful means to kick-start a viral campaign.
Promoted Videos feature a thumbnail image with three lines of text, and when clicked, will bring the user to watch a video or view a channel on YouTube. They are being specially pointed out on the YouTube front page, in search results, in popular video watch pages, and even across the AdSense network.
These videos are contextually targeted to Web pages. If as a Website publisher you decide to take part in AdSense, you'll earn from these ads on a cost-per-click (CPC) basis. People wanting to use promoted videos can now do so from the comfort of their known AdWords account, since YouTube have just launched this service for Australia .