This week we launched the VQmetrics product into the Australian market with an event in Sydney organised with the help of Slattery IT . We had around 40 people turn up - a good mix of advertisers, agencies, investors, friends, and other interested parties. The venue was totally awesome on the Blacket Hotel's rooftop bar and seminar room, and we had the perfect weather to take advantage of the rooftop bar.
As the CEO, I had the honour to unveil the new product: VQmetrics. I put together slides and a demo video of VQmetrics to explain what we do and what VQmetrics has to offer over and on top of other metrics services. The first third of the talk introduced the VQmetrics service, the second third talked about how imprtant it is for advertisers to be present in social video - in particular on YouTube - and in the last third I presented some case studies of ads and how they performed online.
The slides are on Slideshare and here:
The demo video (as yet without explanations) is on YouTube and here:
Beyond VQmetrics, I also explained the services that Vquence offers, which go beyond the mere use of the Dashboard metrics service and into consulting. We can offer help for every stage of a social video campaign - we have measurements of social video networks data to undertake market research and gain media insights, we can recommend ways of rolling out a campaign and estimates of impact, we can execute the uploads, the video SEO, and the seeding, we undertake ongoing monitoring, campaign impact audits, and provide recommendations for improvements, and we provide concluding analyst reports.
The mood at the launch was very relaxed and we got lots of great feedback. Thank you so much everybody who made the time to join us on a busy Thursday evening!