IAB standardises in-stream ad API

Under the title "Digital Video Player-Ad Interface Definition (VPAID)", the IAB has published new standards for the communication between video players and in-stream video advertising. This document provides a standard API for interacting with in-stream ads - an API that will help produce ads that can be used in multiple video players, but also an API that can be used to track the performance of ads across multiple players and aggregate it meaningfully.

This entry was written by silvia , posted on February 16, 2009 at 1:08 am , filed under News . Bookmark the permalink . Follow any comments here with the RSS feed for this post . Post a comment or leave a trackback: Trackback URL .

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