Monthly Archives: December 2008

Controversial Campaigns

December 31, 2008 - 3:28 am

As we keep monitoring viral video and social marketing campaigns, we come across interesting phenomena. Today I'd like to point out three controversial viral video marketing campaigns and their effects: Motrin - In November, McNeil Consumer Healthcare published a video ad for their pain killers, which addressed mums carrying their babies in slings. The ad [...]

By silvia | Posted in Campaign | Tagged , , | Comments (0)

How to have success with social video

December 6, 2008 - 7:19 am

Daniel Flamberg recently posted an article through iMedia which summarises the experience gained from a social video marketing campaign. Their target audience were 25-35 year-old mostly mail IT guys in SMEs, which indeed hang out on social video sites. They published a sequence 3 videos, which were a mix of live action video showing work [...]

By silvia | Posted in Campaign , Tips | Tagged , , , | Comments (0)

Christmas Video Ads

December 4, 2008 - 9:54 pm

We are approaching Christmas and the video ads are starting to get into the feel of it, too. A beautiful ad, kept very much in the tradition of a peaceful Christmas, was released by Stella Artois yesterday. I am not sure if we will see the ad on TV here in Australia, but since there [...]

By silvia | Posted in Campaign , TV Ads , YouTube | Tagged , | Comments (0)