Monthly Archives: June 2008

Standards for measuring video ads

June 24, 2008 - 8:49 pm

On 11th June, the International Advertising Bureau (IAB) have published another milestone standard for online video. This time it is about measuring in-stream video ads. The document focuses around the four most commonly used in-stream advertising formats: Linear Video Ad With or Without Companion Ad Linear Video Interactive Ad Non-linear Overlay Ad Non-linear Non-Overlay Ad [...]

By silvia | Posted in Industry News , Standards | Tagged , , | Comments (0)

Video In-Stream Ad Metrics standardised

June 23, 2008 - 6:08 am

On 11th June, the International Advertising Bureau (IAB) have published another milestone standard for online video. This time it is about measuring in-stream video ads. The document focuses around the four most common used in-stream advertising formats: Linear Video Ad With or Without Companion Ad Linear Video Interactive Ad Non-linear Overlay Ad Non-linear Non-Overlay Ad [...]

By silvia | Posted in News | Comments (0)

Video Statistics - Finding out something useful

June 4, 2008 - 5:48 am

There is a huge amount of activity in the online video space and it is growing by an order of magnitude every quarter. Some people believe that video viewership will be the primary driver behind the next expansion of technology, resulting from a massive pull from consumers driving the rollout of fibre, the development of [...]

By chris | Posted in Tips | Tagged , , | Comments (0)

Vquence features in Australian Financial Review Article

June 3, 2008 - 7:00 am

Renai LeMay today published an article in the Australian Financial Review about the situation of Australian startups in the online space. You can read it at MISAustralia. Vquence is mentioned twice once at the start, explaining how we refocused our business plan to a B2B service, and once at the end, alluding to the new [...]

By silvia | Posted in News | Comments (0)