Videos on the Internet are growing up - nothing says this more than this week's release of in-stream video advertising standards by the Internactive Advertising Bureau. This also is a great day for video metrics companies because it means there will be compatible forms of video ads across sites which can be measured in a standard way. For advertising companies this means that cross-site video advertising campaigns can now be prepared towards known format standards, making it much easier to create a global online video campaign.
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