So, you own a Plumbing Company, but you aren’t getting any phone calls from new customers? Why is that? It’s because your website isn’t properly optimized to perform well in the search engines. When you do a Google search, the websites that show up in the search results aren’t just magically there. As nice as that would be, unfortunately, it’s a little bit more complicated than that.
The website that show up at the top of Google, Bing, Yahoo!, and Duck-Duck-Go all have something in common… They’re all search engine optimized, that is, they’re optimized to perform well in search engines. The process is known as Search Engine Optimization or SEO for short. There are a number of factors that come into play when talking about getting your Plumbing website optimized to start ranking in the search results. As a local business with a brick and mortar location, you’re in luck. You’ll be able to leverage Local Plumber SEO, which is easier than organic SEO.
Local Plumber SEO is easier than organic SEO because you aren’t competing with companies all over the country for highly competitive keywords. Instead, because you’re a plumber that has a physical location, you can use local SEO to your advantage. There’s a bunch of factors that influence where a plumbing website will show up in the local search results, which I’ll list below.
Local SEO Ranking Factors for Plumber Websites
- Proximity to searcher
- Google My Business
- Local Business Schema Markup & Relevant Plumber Schema Markup
- Local Backlinks
- Social Signals (i.e. social media sites like Facebook, Instagram, YouTube)
How To Improve Your Local Plumber SEO in 6 Steps:
- Use Keywords With “Geo-Modifiers”: This basically means that you should try to rank for keywords that include the Town or City that you work in. This would be keywords like “Plumber in [Your City],” or “Best Plumbing Company in [Your City].” The best way to find what keywords you should be going after is with Google. When you start typing a search query into the search bar on Google, a feature known as “Auto-Suggest” begins showing you a list of suggested searches based on what you’ve already typed. Also, look at the bottom of the SERPs (Search Engine Results Page) to see what Google recommends in the “People Also Search For” section. This is a list of around 8 keywords or phrases that other people have searched for that are related to the keyword from your query. If you want to go more in-dept into researching keywords, I recommend Ubersuggest, which is a Free Tool. Just enter a Plumbing keyword in the search bar, and you’ll be given a ton of suggestions along with each keywords search volume, and estimated CPC (Cost Per Click). Another great strategy for coming up with a bunch of keyword ideas, and questions that include your keyword is Answer The Public. Just enter a keyword like: Plumber, and the tool will provide you with a bunch of questions that may be great keywords worth targetting.
- Use Your Keywords Throughout Your Plumbing Website’s Content: Once you have a list of keywords that you want to target on your Plumbing Website, begin adding them throughout your website. This way when a user searches for a keyword or keyword phrase that you’re targeting, your website can start showing up in the search results.
- Claim & Optimize Your Google My Business Profile: Claiming your Google My Business listing is an essential part of SEO for small businesses, but most don’t even know that they’re supposed to do it. Don’t be one of those businesses. Google My Business is completely FREE to use, and it allows you to provide Google and customers with the most important information about your plumbing company. You can add things like your Plumbing Company’s Name, Address, Phone Number, Website URL, Hours of Operation, Service Areas, and more… To check it out go HERE.
- Use Your Location in Your Page Titles: Putting your location in the page title sends a really strong signal to Google or other search engines that the words in the title are some of the most important on the entire page. They are the page’s H1, or Heading Tag. Using your location in the page title will help Google verify the location of your business, so long as it matches what you added to your Google My Business Profile under Service Area.
- Citations: These are any mentions of your brand online, and you want to make sure that your business listings online are consistent. You wouldn’t want a potential customer turning to a competitor because they couldn’t find up-to-date information about your business online. You can use a tool like Moz Local to see how consistent your business’ citations are online.
- Get Reviews from Your Plumbing Customers: Reviews play a major role in getting your website to start ranking on Google for Local Searches. The more positive reviews you can get for your plumbing company, the better you’ll look in the search results when you start ranking. You can use a tool from Google that enables you to create a “Review Link” that you can send to your customers to have them leave you a review.
That’s it for the 6 Steps to Local SEO for your Plumbing Website!
Use the tips in this article to get your website to start showing up at the top of Google’s search results for the Plumbing Keywords and Phrases that matter most to you!